Close cousins. Breadcrumbing is the 'never fully engage but keep dangling' variant — a steady trickle. Paperclipping is the 'ghost, then resurface' variant — a total disappearance followed by a low-effort pop-up.
Side by side
Aspect
Paperclipping
Breadcrumbing
Rhythm
Vanish, then reappear
Steady trickle
The gap
Total silence
Never quite gone
The reappearance
The defining move
Not the point
Goal
Keep you on standby
Keep you hooked
Which one you meant
Readers who land here meaning Paperclipping rather than Breadcrumbing are usually searching for phrases like “an ex pops up randomly with no real intention”, “someone who disappeared keeps resurfacing to say hi then vanishing”, “the word for a person who reappears just to keep me interested”.
Paperclipping
“an ex pops up randomly with no real intention”
“someone who disappeared keeps resurfacing to say hi then vanishing”
“the word for a person who reappears just to keep me interested”
“why do they message me every few months and then go quiet”
Breadcrumbing
“he texts just enough to keep me interested but never commits”
“someone giving me mixed signals and never making real plans”
“getting a flirty text then silence for a week, on repeat”
“why do they keep me around but never actually date me”
Which came first
Breadcrumbing. 1812 — The Brothers Grimm publish Hansel and Gretel in the first volume of Kinder- und Hausmärchen; the dating term is named for its trail of crumbs — one the birds eat, so it leads nowhere.
1812BreadcrumbingThe Brothers Grimm publish Hansel and Gretel in the first volume of Kinder- und Hausmärchen; the dating term is named for its trail of crumbs — one the birds eat, so it leads nowhere.
2019PaperclippingIllustrator Samantha Rothenberg posts a viral image of Microsoft's Clippy delivering a flaky, non-committal message.
Where the confusion comes from
“Paperclipping is just another word for breadcrumbing.”
They overlap, but paperclipping specifically describes the reappearance after a total drop-off; breadcrumbing is ongoing sporadic teasing that never fully disappears.